The Power of Branding Essay Example | Topics and Well Written Essays - 2250 words

The Power of Branding - Essay Example The researcher of this essay discusses the topic of branding and uses Nokia brand for example. He states that Nokia's brand is now the 11th powerful brand in the world, and some marketing specialist have somewhat sarcastically recommended that maybe Finland should try to somehow link up with the brand name of Nokia to improve the brand name of the country of Finland. Nokia was able to achieve with strong marketing strategies, which is evolving even now. The key strategy Nokia incorporated while designing its models is that they should pay attention to even the finest details, which could enhance the ease of use for the customer as well as enhance customizable preferences. The other strategy was to introduce phones which could also be a style accessory. â€Å"The insight that the handset could be a stylish fashion accessory, rather than merely a communication tool, allowed Nokia to lead the trends and direction of the entire handset.† The researcher states that this strong mark eting strategy to come up with products that suits customer’s preferences and importantly giving new perspectives and purposes to the customers with new designs, only enabled Nokia to leapfrog over its competitors. This is in direct contrast to Ericsson and Motorola, that not taking quick strides while moving from analog to digital phones, Nokia became leader in the handset market by 1998 itself. The researcher then concluds that now, with its superior marketing strategies and a strong and powerful brand, Nokia is able to sustain that position.

Personal view of Health Promotion and the values that underpin it Essay

Personal view of Health Promotion and the values that underpin it - Essay Example lthier lifestyles.† As an academic writing, the structure of the essay shall be built on the Gibbs’ model of reflection whiles trying to make bare, how my ideas, thoughts and views have changed since studying health promotion; how the changes I have identified changed how I think about ethical dilemmas and health promotion and how the changes I have identified changed how my thinking about ethical issues related to health promotion in general up to this point in time. Diagrammatically, the structure of the essay shall look like this: Health promotion is undoubtedly one of the best ways and most dependable hopes for the attaining a universal healthy lifestyle for all (Koduah, 2009). Indeed Koduah is not far from right people health promotion concerns itself with preventive healthcare rather than curative health care (Forest, 2001) and as the saying goes, prevention is better than cure. Due to certain personal encounters I have had as far ill-health is concerned, I took keen interest in the course, Health Promotion. Sadly though, upon relating some of the models, methodologies, concepts and preventive health theories learnt in class to what pertains in some local communities I was privileged to have gone to offer volunteer health delivery to, I find that our local authorities really have long ways to go as far as health promotion and for that matter, preventive health is concerned. The local community does not embark on any health promotion policies and there is no education among the local people on how to preven t diseases (Cartesian Health Report, 2005). The very first feeling I have towards the described scenario is that there is being a great disparity in the health promotion policy among healthcare providers. If every head counts as is proverbially said, then none should enjoy good health service at the expense of the other (Terry, 2001). The Minnesota Department of Health has a Community Health Promotion that I feel should serve as a model and an ideal